News & Insights

Frontage Appoints Joe (Yifeng) Gao as Chief Financial Officer (CFO)

January 10, 2019

Frontage Appoints Joe (Yifeng) Gao as Chief Financial Officer (CFO)

As Chief Financial Officer (CFO), Joe (Yifeng) Gao has the primary responsibility for planning, implementing, managing and controlling all financial-related activities for Frontage.

Joe has 18 years of experience in finance and accounting supporting large corporations and small start-ups. His expertise includes corporate and operational financing, investor relations, acquisition management, capital markets, accounting, FP&A, and process improvement.

Most recently, Joe spent 8 years as CFO for Baixing.Com, China’s second-ranked multi-category classifieds horizontal in terms of traffic. In this role, he was a key member of executive management team. Under Joe’s financial leadership, the company diversified its revenue base beyond classifieds, with new avenues in SaaS, bringing in $58 million U.S. in revenue in FY2017.

Prior to Baixing.Com, Joe was the Senior Audit Manager of Deloitte in Shanghai (2001-2006 and 2009-2011) and in New York (from 2006-2008). In this role, he was responsible for performing operational and financial audits for multi-national corporations and IPOs for various stock markets. He also was responsible to perform SOX 404 audits for US-listed companies and developing recommendations and reports based on results and presenting these ideas to senior management.

Joe received his B.A in Accounting from Shanghai International Studies University. He is a certified public accountant in the State of Maine and certified public accountant in China.