Frontage Appoints Joe (Yifeng) Gao as Chief Financial Officer (CFO)
As Chief Financial Officer (CFO), Joe (Yifeng) Gao has the primary responsibility for planning, implementing, managing and controlling all financial-related activities for Frontage.
Joe has 18 years of experience in finance and accounting supporting large corporations and small start-ups. His expertise includes corporate and operational financing, investor relations, acquisition management, capital markets, accounting, FP&A, and process improvement.
Most recently, Joe spent 8 years as CFO for Baixing.Com, China’s second-ranked multi-category classifieds horizontal in terms of traffic. In this role, he was a key member of executive management team. Under Joe’s financial leadership, the company diversified its revenue base beyond classifieds, with new avenues in SaaS, bringing in $58 million U.S. in revenue in FY2017.
Prior to Baixing.Com, Joe was the Senior Audit Manager of Deloitte in Shanghai (2001-2006 and 2009-2011) and in New York (from 2006-2008). In this role, he was responsible for performing operational and financial audits for multi-national corporations and IPOs for various stock markets. He also was responsible to perform SOX 404 audits for US-listed companies and developing recommendations and reports based on results and presenting these ideas to senior management.
Joe received his B.A in Accounting from Shanghai International Studies University. He is a certified public accountant in the State of Maine and certified public accountant in China.